Viral advertising – how to regulate social advertising, and what we can learn from neuroscience

Dr Jan Trzaskowski, Law Department of Copenhagen Business School, Denmark

Thursday, 30 April 2009

1:00-2:00pm, including time for questions and discussion

Teaching room 101, 1st Floor (beside lifts) - note changed room
Faculty of Law building
UNSW lower campus (near Roundhouse), Kensington, Sydney
Map: http://www.unsw.edu.au/maps/kensington.pdf

Abstract:

The research project which brings Jan to UNSW concerns the regulation of social advertising in electronic media. It focuses on the consumer’s role in advertising such as viral advertising, fan-pages, Facebook groups etc. The purpose is to discuss and challenge the traditional approach to advertising law which only regulates commercial activities. The presentation will also suggest how neuro-research and behavioral economics may play a role in the construction of advertising law.

Jan is an Associate Professor and PhD at the Law Department of Copenhagen Business School. He has worked with IT and Internet law for more than 10 years, including for the Danish Consumer Agency. He was head of the Danish delegation negotiating the EU E-Commerce Directive (directive 2000/31) and OECD Guidelines for Consumer Protection in the Context of Electronic Commerce (1999), and is editor and co-author of a recent Danish treatise on Internet law, and author of a number of articles on Internet and advertising law. For more information and a CV, see http://www.legalriskmanagement.com.

Entry is free, no need to book. But if you are coming from off campus, please RSVP to feedback [at] cyberlawcentre.org.